The Face of Diet Culture: The 10 Year Challenge

The 10 year challenge shines a light on how much we as individuals have changed but how much has the face of diet culture changed in the last 10 years? In 2009, the same year that I left home to go to fashion school in London, starving yourself skinny was still cool. The severity of health implications related to the thin ideal came to a spearhead in 2006 when fashion model Luisel Ramos collapsed and died whilst participating in a fashion show. She died from heart failure related to malnutrition and ultimately anorexia. 6 months later her sister, Eliana Ramos who was also a model died due to complications related to malnutrition and anorexia nervosa. The same year, Ana Carolina Reston, a Brazilian fashion model also died due to complications from Anorexia Nervosa. The size 0 debate was started and the fashion world came under the spotlight – and this wasn’t a case of any press is good press. Many government and health bodies made the call for a minimum BMI requirement to be implemented for all models participating in fashion week events. In research links were drawn between the portrayal of excessively thin bodies as desirable, and the social pressures this placed on women to conform [2]. Size 0 was sold to us and we bought it with dire consequences: thin was in.

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During my 2 years at fashion school I remember hearing club kids talking about how many drugs they were doing and how long they’d managed to not eat for, with the aid of said drugs. Cheekbones and collar bones were in, even if that meant looking gaunt.With the rise of mephedrone at the time whilst it was legal, this wasn’t a difficult feat to be achieved. There were numerous times people weren’t in the studio from dealing with the aftermath of having taken mephedrone (Meow meow/Mcat) [3]. In fact, gaunt was good and not eating was cool. Some tutors would joke about how the cheesy carb fest the canteen was bad for your waistline. Thin was in at whatever cost, health was out.

Needless to say, in this environment I relapsed into my eating disorder and I relapsed hard. At my lowest weight, whilst I was an outpatient at an Eating Disorder Service I received the most praise for my appearance I have ever received to date: “you’re so beautiful”, “how do you do it?”, and on Facebook photos, “OMG gorgeous

This trend is evident beyond the realms of my fashion school anecdotes and misadventures with anorexia; a lot of people are reminiscing about similar changes in their 10 year challenge posts. It turns out that a lot of people in 2009 were skinny and in retrospect, feeling weak, unhappy and generally like a bag of shit. That’s how forcing your body to weigh much less than it is wants to be feels, like an absolute huge bag of shit. Fatphobia was high, and even healthy weight individuals were deemed as “curvy” or “plus size” – I mean honestly, just fuck right off.

These social pressures and appraisal did nothing to help me towards recovery and subsequently a few years later I left the fashion world pretty much over night. Size 0 sucked and the fashion world soon realised how much it sucked for business due to the public health, government and public backlash to promoting such severe thinness ideals. Surely this was a good thing? We were moving away from aiming for waists comparable to the average 7-year-old.

Heroin chic of the 90s had gone and pro-ana sites, blogs and forums were easily found and plentiful online. Entire communities gathered amongst the anonymity of the online world. Safe havens to encourage the pursuit of thin, and the glorification of such ideals became known as thinspiration, or thinspo for short. Fast forward a decade and strong is the new skinny; thinspo has been replaced with fitspo. Instead of collar bones and rib cages we now idolize sculpted bodies, low body fat percentages and big muscles. On the surface it seems health driven but when you get down to it, maintaining such low body fat percentages and building such quantities of muscle mass is just as difficult an ideal to work towards: it is also big business. It costs to get those muscles, cue the introduction of “clean eating” instead of dieting, phrases like “it’s not a diet, it’s a lifestyle choice” and the rise of the social media influencers. Now people are paying crazy amounts of money to try to achieve a particular aesthetic. When you dig deep, it’s not all that much different, but instead with the introduction of classism – not eating is essentially free whereas superfoods and trendy gym classes are in the KERCHING!  regions, cue M.I.A. “I just want your money” (song title ‘paper planes’).

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The rise of visual social media platforms and smartphones making everyone a photographer, instagram has been a mass playground and propagator for fitspo, clean eating and ultimately a shit ton of social comparisons based on these visuals. Does my smoothie bowl look Michelin start enough? Are my abs clean-cut enough? How about in this pose? Additionally there are apps to add abs and change your photos to be who you want to be – so god knows how much of this stuff we see online isn’t even real, and here’s the catch, we compare ourselves anyway; it’s natural. Of course, we’re always going to come up short in such comparisons. Just as we always came up short to the photoshopped thinness of models in magazines and on billboards.

There have been associations made between exposure and engagement with healthy eating communities on Instagram and orthorexia tendencies [4]. Orthorexia is an obsession with eating clean foods, without impurities. It manifests as an obsessive preoccupation with eating perfectly and results in the cutting out of food groups deemed not pure enough [1]. In the rise of clean eating and the idea of purity invading in on our eating practices it’s a wonder of whether we are eating something because we like it and it tastes nice, or whether it’s trendy, seen as the new cult super food or looks good on Insta? The social pressures amongst these online communities is high, and food shaming is definitely rife like a plague amongst these online circles. Just as with starvation practices, this takes us away from listening to our bodies and their needs because external forces are dictating what, how much and when we eat.

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Although we might not be starving ourselves, models might not be collapsing and dying at fashion shows and smoking cigarettes instead of eating lunch the question lies in really contemplating just how much has really changed? How much of this change is a mask of the same old issues? The same motivations, feeding into the same desires and issues around controlling our bodies, minds and emotions? When we are so focused on our bodies and controlling them down to every minute detail, we do not have the energy to focus on bigger things. Being super lean and strong is not empowering if you’re obsessed with what you can and cannot eat. Fitspo is not empowering if it makes you feel like shit. Being enslaved to your reflection and how you look is not empowering. It might feel as such sometimes but if it’s taking away from your life in any way then it’s time to reconsider how we relate to fitspo and slogans such as “strong is the new skinny”.

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The irony of a lack of focus on holistic health in the health and wellness industries is laughable at best and shameful at worst. Are we really progressing away from hyper-vigilience around what we put in our mouths and the impacts this ha son our body shape in the pursuit of health, or is this a new era of diet, health and wellness fuck uppery? My advice for seeing between the lines? Be critical, be analytic and if an image is prescribing an aesthetic ideal get the fuck outta there quick sharp. Being pained by attaining a certain look is not progress, but instead the falsification of progress. For real change we need to call this shit out and disempower the hold they have over us as individuals, communities, men, women, and especially for our children. We need to learn to know better.


Sources:
[1] Beat (2017) Orthorexia. Available at: https://www.beateatingdisorders.org.uk/types/orthorexia .
[2] Costa-Font, J. & Jofre-Bonet, M. (2011) Anorexia, Body Image and Peer Effects: Evidence from a Sample of European Women. London: London School of Economics and Political Science.
[3] Rebekah Brennan, Marie Claire Van Hout, (2012) “Miaow miaow: a review of the new psychoactive drug mephedrone”, Drugs and Alcohol Today, Vol. 12 Issue: 4, pp.241-253, https://doi.org/10.1108/17459261211286654
[4] Turner, P.G. & Lefevre, C.E. Eat Weight Disord (2017) 22: 277. https://doi.org/10.1007/s40519-017-0364-2

 

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Getting Active: Find Your Mind

Work On Your Mind

It is your biggest barrier and your biggest tool to self realisation and achieving fitness goals is your mind. I’ve said it a few times and I’ll say it again, physical activity and incorporating it into your life can be just as much an emotional and mental challenge as it is physical. Sometimes, you may find yourself stopping mid activity because you think you can’t push any further.

Practice pushing your own self limitations and step a little out of your comfort zone. I challenge you, and see what happens. You may shock yourself. I have certainly shocked myself a number of times.

Find Something You Enjoy


Don’t vow to run 4 times a week if the magic of running hasn’t struck you. I would encourage persevering for a month or two with any activity to see if it grows on  you, but if you’re really not feeling it, try something else. Try getting on your bike, or swimming a few lengths, or an exercise class – of which the variety just keeps on expanding.

Who knows what classes we’ll be attending in 5 years time like we’ve been needing it all our life. I don’t particularly like group exercise classes, so don’t really go or seek to go to them – but for others, they’re a staple to their weekly schedule. Dip your toes in many ponds before diving in completely, getting all the kit and making a plan that you won’t stick with because you’re not enjoying it.

Enjoy Yourself


I’ll tell you a secret – you’re allowed to have a bloody good time whilst working out. You’re allowed to laugh, smile and make friends. All of which help in keeping activity as part of your routine and daily life. Have fun – some of the best times I’ve had, and the best people I have met has been via exercising, and not getting wasted in a club or pub a few times a week: conversely to popular belief.

Do It For a Reason You Believe In


Sometimes we need a bit of external motivation. Getting up in the morning to run can be a challenge. Dragging your arse to your 6am gym class before a full work day can seem like the last thing you want to do when the alarm goes off at 5.30am, but people do it. Hundreds and thousands of people do it, and they do it regularly.

Maybe they have something that we snooze button pushers don’t have – and I think it is a purpose and belief in what they’re doing. It becomes a passion and something you couldn’t imagine not doing. Passing up a few more drinks past tipsy to get up in the morning and feel alive whilst doing sun salutations may seem a bit alien to you right now, but after a few months of reaping the benefit you may not be able to imagine starting your Monday mornings any other way.

Know Your Goals


Know what you want from you activity, and reflect on whether you’re getting it – and how to adapt your schedule and habits until you’re getting exactly what you want out of it. When you do this, you’re more likely to stick with it because it becomes important to you, as important as eating every day and sleeping every night.

In my journey I found focusing my why and purpose of exercising beyond achieving a certain body aesthetic, or fitting into a certain clothes size. With these goals, if you achieve them it can feel a bit like “what next?” or you stop once your goal has been achieved and it’s not really become a part of your lifestyle and if you don’t achieve these set goals within a time frame, it can be very disheartening.

Instead, or as well, have a goal that is immeasurable. Are you seeing your friends through your activity? Are you de-stressing from the day and your worries? Are you trying to replace less healthy coping mechanisms? Are you training for an event to raise money for a cause you care for? Take time to notice the benefit you’re gaining. This seems to cement the “I will feel much better after a run” as a solid memory to recall during times of stress or moments of lacking motivation when running feels like that last thing you want to do – or tennis, or gymnastics, or swimming: whatever your activity of choice is.


Other Posts in The Getting Active Series:

1. The Preparation Position

3. Becoming a Kinetic Energetic

What It Really Means To Love Your Body

“I looked in the mirror and loved what I saw. If I can do it, you can too” – Insta Influencer

Of course you do, you epitomise the current beauty ideal: Gym Bunny Barbie, Health Freak Barbie, Can Survive In These Proportions Barbie – but this image is still unattainable for most.

#BodyPositivity #LoveYourself

Apparently loving how you look is still the secret elixir to loving yourself and your body. Loving yourself still equates to enslaving yourself to your reflection. I mean, it’s important to not hate what you see but apparently, according to this particular Insta influencer, aesthetics remain key to happiness and health.

Good for you but I call bullshit.

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When you love someone else how do you say what it is you love about them? Do you say, they have chiseled abs, a stunning jaw line and a booty worth twerking about? Of course you do during the lust phase, the honeymoon period of not being gable to keep your hands off each other. What about a year down the line, or five? After you’ve dealt with their death shattering snore, their farts at the airport security from nerves and little habits that are generally quite annoying, what do you say then? Valuing a partner on looks alone won’t sustain a relationship.

A deeper connection. The way they know what to say to cheer you up? The way they so badly don’t know how to cheer you up but you find it funny in hindsight? How about the conversations that never end and stimulate your mind and soul to no end? And the way they put a packed lunch in your bag even though you said you didn’t want one because they knew you’d get hungry and eat it anyway? None of those things are banging on about abs and jaw lines, so why should we focus on loving ourselves in this way? Putting the sole focus on body positivity on loving your reflection is pure, utter and complete bollocks.

The process of starting to love yourself includes more depth than this. It includes acceptance and appreciation, gratitude and developing core self-esteem. it is a process of the mind and a matter of perspective. I’ll use myself as an example. I don’t love how my body looks, far from it. I’ve gained a lot of weight these past couple of years from my medications, being unwell and generally neglecting myself at times. Self neglect when unwell with mental illness means more than not showering enough or brushing your hair, it includes not eating properly, not changing, not exercising, not sleeping, or over sleeping and neglecting every aspect of self-care there is.

I’m actually ‘technically’ according to the archaic BMI chart overweight at the moment. At the same time I don’t hat my body, far from it. In fact, I like my body more than I ever did and not because of how it looks. I accept that my body is at its biggest and I’m working on managing that in order to remain healthy. I accept my belly, and the scars on my arms and that a lot of my clothes no longer fit. I don’t like it and I accept it.

The reasons I love my body are more of an appreciation. My body allows me to run and climb. It allows me to have energy to do things in the day My heart beats and my lungs breathe with ease. My muscles are stronger than they one were and this allows me to progress at my sports activities if I put the effort in. I am capable of different experiences like the view from the top of a great big hill over a beautiful landscape, all thanks to my body. I feel different textures which can be soothing for me. I smell the beautiful wafts of perfume and baked bread thanks to my body. I can enjoy sex thanks to my body – here’s a hat tilt and wink to my nervous system and vagina for all the orgasms. I can see beauty. I can express myself fun entirely uncoordinated dancing. The list really is endless, but thanks to my body I am alive and can experience many wonders of living thanks to my body.

That’s some pretty dope shit and you know what the crux of all these things is? I can’t see any of this in my reflection or a picture alone. Yet I love my body for of these things.

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Through psychological work over many years I learned to respect, appreciate and accept my body in a holistic way. Becoming toned, health food obsessed and going to the gym most days didn’t change my perspective and feelings towards my body, therapy did. I didn’t even heal through an Eating Disorder service or therapeutic programme for eating disorders. I did it via a course of schema therapy. I am very lucky to have received this on the NHS I know, and I wouldn’t recommend going down the roads I did to land in the place. Now I’m on the other side of that part of my life though, I acknowledge this isn’t necessarily the answer for everyone. I also learned to stop caring what others thought of me and my body.

I enjoy my body and this provides my motivation to live a healthy lifestyle in order to maintain good physical and mental health. I exercise because it makes me feel good holistically in addition to reaping the health benefits over the longer term. I exercise because I love my body, not because I hate it to want to change it or look a certain way, and this is why I’m not buying the “I looked in the mirror and loved what I saw” as a phrase of self empowerment and body love.

Our love for ourselves goes deeper than our reflection, just as our love for other people does. It comes from our mind, our heart and a healthy dose of self compassion. Acceptance and gratitude are also helpful ingredients for the elusive loving yourself recipe. And if you don’t love yourself yet, but you are embarking on a journey of gratitude, acceptance, and self compassion honestly, it only gets better. It pays to pay attention to our mind and how we think about ourselves. Not everyone needs intensive therapy in order to achieve this, and if you do, that’s OK do. This is the part where I say, if I did it, so can you. You’ve got this, at whatever stage you’re at.

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I can honestly say I know how it is to hate yourself – and now look at all the things I think are pretty neat about my body. Reach out, ask for support, but most importantly work from the inside out and eventually maybe you’ll look in the mirror and say, “You’re not looking perfect dear body of mine, but I think you’re pretty neat and I love you anyway like I’d love a cat with three legs and one eye”.

*fist bump*

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Ditching The Weighing Scales For Good!

How I moved away from compulsively weighing, through the weight anxiety to finally ditching my scales for good.

My set of scales are pretty standard and I’ve had them for years. I don’t even remember where I was in my journey with food when I bought them. I’ve read many times that an important step in recovering from an eating disorder is to get rid of your scales. There were a few reasons as to why I’ve resisted taking this step.
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Initially it was because I know banishing them from the house would not stop me from weighing myself or ease my anxiety when I was still recovering. I knew that I had to get to a place of using them less and placing less importance on their result with them around. Otherwise I would just buy another set, or would obsess when I went to someone’s house who had a set. It just didn’t feel like the right approach for me at that time.

Once I was more recovered I was put on medication that affects weight. A third of people on Quetiapine in the long-term develop diabetes and become overweight enough to negatively impact physical health. I was anxious about this happening to me and how not feeling in control of my appetite and weight could potentially trigger old behaviours. I did gain weight each time I went on Quetiapine.

Despite this, I stuck it out and have been taking it for the longest time that I ever had previously. Finally, I decided that the positive effects of Quetiapine outweigh the weight gain, and potential metabolic alterations it can cause. The decision to push on with taking it despite weight and appetite changes that at times felt bordering on out of control is that those side effects have eventually subsided. Who knew? I have stopped taking Quetiapine many times previously out of fear and anxiety of potentially feeling out of control with my appetite, and the unknown. Each time, I get very unwell again. It’s just a general shit show.

14 months later and I am not scared anymore. I’ve adapted. Yes I gained weight and ironically since I’ve stopped weighing myself regularly or trying to control my diet in any way there have been no drastic changes. I’ve pretty much stayed about the same and in this time, despite being near my highest weight I am more comfortable with my body than I have ever been.

Possibly due to some radical acceptance being practised. Ultimately though, this disproves my earlier theory that I had to monitor my intake and weight because of my medication. It also proves that my body has a way of adapting, staying well and maintaining some form of homeostatic harmony.

According to the BMI chart I’m probably still overweight, and I’m also pretty healthy. Most would agree that the BMI is an outdated and archaic measurement of health but it’s still used. There’s another myth disproved by my own experience, that BMI is important. I could play Bingo with previous misconceptions at this rate!

I fend off infections and illnesses well, I exercise, I enjoy it, I’m not unfit, I eat pretty balanced and I’m partial to a pain au raisin lately. Yeah I’ll look at food labels sometimes to see if it’s particularly high in sugar or saturated fat but it is more of a glance over to understand the composition of different foods. It is not the be all and end all, just more of an awareness about what’s in my food choices.

In general I feel the need to follow the path I’m advocating.  No hypocrisy, no secrets, and full transparency.It’s time to listen to my body. It finally feels like the right time to take such a  step. I feel confident that I won’t buy more in a panic or feel lost without them. This is a pretty big step and hopefully perhaps the final one in moving completely out of eating disordered behaviour, comforts and rituals.